The Market Is Moving – Are You?

by Allison Kennedy

I hope you’re enjoying a meaningful Memorial Day weekend surrounded by friends and family. As we gather to celebrate with sunshine, cookouts, and some well-deserved rest, let’s also pause to honor the true meaning of this day.

We owe an immense debt of gratitude to the brave men and women who made the ultimate sacrifice so we can live freely, even in uncertain times. Their courage and devotion remind us that, despite the challenges we face, we are privileged to call this great nation home.

Let’s remember, reflect, and stay proud.

Now, let’s talk about what’s happening in our corner of it—because the SWFL market is speaking loud and clear.

This past week has been proof that season isn’t over. Showings are active, buyers are confident, and sellers who are realistic are getting results. Momentum is building and the numbers back it up.

Over the last 30 days, I’ve closed 4 homes, and just this week, a beautiful $1.8 million home in The Quarry went under contract. Here’s the thing—I’m running out of listings.

That’s right—I need more homes to sell.

What does that tell us? With the right agent, smart pricing, strategic marketing, and strong negotiation, great outcomes aren’t just possible—they’re expected.

Buyers are gaining confidence, inventory is growing, and pricing has found some stability. That’s the trifecta we’ve been waiting for.

For Buyers: This Is Your Window

Now is the perfect time to buy.

With inventory levels up and prices leveling, buyers have options and leverage—two things we don’t always see at the same time in SWFL. If you’ve been on the fence, consider this your sign. Buying now gives you time to personalize or renovate, making your home winter-ready well before season returns, which will be here sooner than we think.

For Sellers: Motivation Matters

If you’re selling, this next part is for you.

The fact that the market is gaining momentum is great news, but only if you price your home realistically from day one.

Let’s be clear:overpricing is the kiss of death.

The market is smart, and buyers are even smarter. Today’s buyer is informed, data-driven, and cautious. If you truly need to sell, don’t “test the waters.” That approach leads to longer time on the market, higher carry costs, and—most often—a lower final sale price.

And don’t just hire the agent who promises more. That agent usually ends up costing you more. There’s a big difference between a promise and a result.

A Cold, Hard Fact

Nationally, sales of previously owned homes in April fell 0.5% from March to an annualized rate of 4 million units. That’s the slowest April pace since 2009 (source: NAR). Economists had expected a 2.7% increase. Instead, we saw a 2% decline compared to last year.

But here in SWFL, the story is different.